An industry-leading trio made up of Coldwater Prawn fishers, processors and distributors needed a brand which would capture the origin of their product; prawns fished directly from the Norwegian Fjords, a brand which would really make a splash in the market.

The Fisker Prawn Co. couldn’t be more evocative of the Norwegian Fjords if it tried. Using the Norwegian word for Fisherman was a direct nod to the people who haul these prawns from the ice cold waters every day.

With a rich heritage of fishing and locally supplying prawns in small fishing villages for over 50 years, we wanted to visually capture these crisp, cold, Fjordic Norwegian influences and to create a brand with a modern twist.

What we did:
Naming
Brand identity
Writing
Brand world
Packaging