Unboring, the boring comms!

Let’s face it - corporate comms has a bit of a reputation. Annual reports, white papers, and boardroom updates often get filed under ‘yawn’ instead of ‘wow.’

But it doesn’t have to be that way. Drawing on years of experience helping brands, here’s some insights and tips to give your communication a fresh edge. Ready to turn heads (and pages)?

First things first; not all design is created equal.

Great design doesn’t just look good; it grabs attention and makes your content irresistible. In today’s fast-paced, information-saturated world, readers often decide within seconds whether to engage with content, so a brand’s communication should work as hard as you do.

Here are 6 smart design principles to elevate your corporate comms and make your message impossible to ignore.

1.
Numbers that set the pace.

Use numbers to punctuate the pace. Consider bold fonts, standout colours, or striking shapes. These visual cues act as anchors, drawing the reader’s eye exactly where you want it to go.

2.
Big data deserves big impact.

Results can speak for themselves - but design helps. Clever, easy-to-digest infographics and visualisations make your data not just readable, but memorable.

3.
Think like a magazine editor.

Stylish and considered layouts don’t just have to live in The Sunday Times magazine. Channel the refined design of your favourite magazine to create pages worth lingering over.

4.
Be bold.

Brave a single bold colour and tie everything together, creating impact and making your message as striking as it is cohesive.

5.
Less clutter, more clarity.

Sometimes less really is more. Not all pages need to be crammed full of text. Leave room to breathe with clean, uncluttered layouts that let your content shine and speak clearly.

6.
A single, striking image, can tell a story better than a thousand words.

Use bold imagery that evokes feeling and draws the readers into the heart of the message.

There you have it! Six tips to take your corporate comms one step closer to knock-your-socks-off brilliance.

We hope we’ve sparked some inspiration, but if you’re looking for a helping hand, we’re here for you. As brand experts, we specialise in redefining brands, elevating reports, and adding that extra oomph to how you connect.

So, let’s talk! And let’s unbore the boring!

© Stanley & Co. Studio Ltd.
Registered Company Number 13914459. VAT number 407 7708 83. & some small print